When it comes to print and designing print services and collateral, you need to know how much choice you have. Whether you’re creating a marketing plan to send to customers directly or investing into social posters and events. Printing is critical to getting your message to your customers minds. Developing smart, witty messages that use humour to stay on the mind and tongue is a great tact. Other times you can keep it simple and say the same thing everyone is saying, but in a different way. This helps to put what you are expressing in a different light to what everyone else saying.